Resources
The importance of ranking well in local search is now an established fact and yet it remains elusive to many companies and often causes frustration for the SEO agencies who manage online presence for businesses. It seems from a range of authoritative research by BrightLocal.com in 2014 that a key issue remains the consistency of…
Ranking highly for searches with local intent is a great way to improve visibility online. Increasingly, mobile users are carrying out searches with the intention of converting immediately. This has made Local SEO an important tool for a huge number of traditional offline businesses on top of the ecommerce and online operators. Using the power…
SEPTEMBER 25, 2016
How microtargetting can help businesses influence audiences at a local level
By Jack Oakley
Instagram’s recent proposed algorithm change has caused online chaos, but what it has shown is that to retain relevance brands and businesses need to maintain a constant social presence. Content, created and curated, must be tailored to specific preferences and locations of the audience in question, ensuring it maintains a keen focus. This has become…
2015 was the year of clickbait headlines, promises such as this or this were begging us to click them. And click we did. News sites and brands saw this explosion and were only too willing to hop aboard the hype train, offering jaw-dropping titles that were impossible to ignore. The truth of the matter was…
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