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The world of marketing is one of flux. This short post will detail some of the top trends of the first half of 2016. 1. By 2019 mobile advertising will represent 72% of all US digital ad spending The growth of the mobile-first consumer will continue to force the hand of marketers to target them…
2015 was the year of clickbait headlines, promises such as this or this were begging us to click them. And click we did. News sites and brands saw this explosion and were only too willing to hop aboard the hype train, offering jaw-dropping titles that were impossible to ignore. The truth of the matter was…
SEPTEMBER 25, 2016
How microtargetting can help businesses influence audiences at a local level
By Jack Oakley
Instagram’s recent proposed algorithm change has caused online chaos, but what it has shown is that to retain relevance brands and businesses need to maintain a constant social presence. Content, created and curated, must be tailored to specific preferences and locations of the audience in question, ensuring it maintains a keen focus. This has become…
Local listings (or citations) are a vital part of how a business ranks in natural search – in other words, how high up the list it appears in the search engine results. There are many components to SEO, and GME is a key part of the mix that complements other SEO work you do. This…
Google has confirmed that it began another Google Panda refresh this weekend. Google Panda was first released in February 2011 and involved a change to Google’s search ranking algorithm that aimed to lower the rank of “low quality sites” and return higher-quality sites with rich content near the top of the search results. The original…
It’s not news that one of the biggest factors in your Local Search rankings is the consistency of your business details across the different local online directories. Search engines notice when information is inconsistent, and will mark it as unreliable if it is. The outcome of this distrust is that the business listing is unlikely…
The Get Me Everywhere team are extremely proud that the website has been awarded an Outstanding Achievement accolade at the global Interactive Media Awards. The Outstanding Achievement award is the second highest honour bestowed by IMA and an extremely challenging award to win. Scoring an impressive total of 477/500, including top marks for feature functionality,…
1. Have you set up a Google+ page for your business? a. Input all business contact details b. Input business description 2. Have you listed your business in the general directories? a. Yahoo b. Bing c. Yelp 3. Have you listed your business in industry/sector specific directories? 4. Have you listed your business in hyperlocal…
Local search results are becoming an ever more important factor for small-medium offline businesses. Whilst Google and the like have allowed globalization and ease of communication across the face of the earth, consumers are increasingly looking for offline products and services with local intent. The convenience of finding items close-by still outweighs the tie of…
Ranking highly for searches with local intent is a great way to improve visibility online. Increasingly, mobile users are carrying out searches with the intention of converting immediately. This has made Local SEO an important tool for a huge number of traditional offline businesses on top of the ecommerce and online operators. Using the power…
The importance of ranking well in local search is now an established fact and yet it remains elusive to many companies and often causes frustration for the SEO agencies who manage online presence for businesses. It seems from a range of authoritative research by BrightLocal.com in 2014 that a key issue remains the consistency of…
What are citations? Are they important? Citations are mentions of your business that are scattered across the web in various forms; through social media profiles, directory listings, forum mentions and even your own website. Any mention of your business name placed next to your business details, such as address, phone number, etc. can be counted…
“Google has released a new algorithm to provide more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. The changes will be visible within the Google Maps search results and Google Web search results. The core changes are behind the scenes, but it does impact local…
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