Resources
Local listings (or citations) are a vital part of how a business ranks in natural search – in other words, how high up the list it appears in the search engine results. There are many components to SEO, and GME is a key part of the mix that complements other SEO work you do. This…
SEPTEMBER 25, 2016
How microtargetting can help businesses influence audiences at a local level
By Jack Oakley
Instagram’s recent proposed algorithm change has caused online chaos, but what it has shown is that to retain relevance brands and businesses need to maintain a constant social presence. Content, created and curated, must be tailored to specific preferences and locations of the audience in question, ensuring it maintains a keen focus. This has become…