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2015 was the year of clickbait headlines, promises such as this or this were begging us to click them. And click we did. News sites and brands saw this explosion and were only too willing to hop aboard the hype train, offering jaw-dropping titles that were impossible to ignore. The truth of the matter was…
The world of marketing is one of flux. This short post will detail some of the top trends of the first half of 2016. 1. By 2019 mobile advertising will represent 72% of all US digital ad spending The growth of the mobile-first consumer will continue to force the hand of marketers to target them…